Giordano Robbiati seems to get a lot of praise for the design of its most famous coffee maker.
Actually, everybody agrees on that.
Me, included.
But nobody talks about the things that don't work for them.
As for me, the design of the commercial name chosen by Giordano to sell his different coffee makers is making me raise the eyebrows - to say the least.
Not my taste. Actually not AT ALL my taste. Just me.
Some reference to the East Asian 'encounter' with the word "Atomic"?
It would be a chilling thought, wouldn't it?
(In the same taste, so that you understand me, would be a "Napalm" percolator.)
The other manufacturers apparently would have kept away from that East Asian connection.
Here the Croci leaflet (of Brevetti Robbiati):
https://www.flickr.com/photos/stellabanana/29054638464/in/album-72157670575120953/
Here the business card of Brevetti Robbiati: https://www.flickr.com/photos/stellabanana/29578986142/in/album-72157670575120953/
Here the commercial name applied (by S.T.E.M.A.C. on the Automatic models):
https://www.flickr.com/photos/stellabanana/9236392085/in/album-72157648757128938/
The more i see the Font, the more i think i looks to me like this:
