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Thursday 8 September 2022

Swiss Newspaper - Oberländer Tagblatt - 19. October 1945

American. An American newspaper reports that since the invention of the atomic bomb, hundreds of products bearing the name "Atomic" have been launched. Soap, cigarette, and automobile companies are churning consumers with publications about their latest atomic inventions. But not there Enough. On the first day, immediately after the invention became known, newborns with the name "Atomic" were registered with more than 20 civil registrars. In the same way, "Jeep" has become a first name. We're smiling today, and yet it's like this: in 20 years - perhaps no one will be surprised then - the "Atomic" and the "Jeep" will envision themselves as a newly married couple.