I quote:
"As an example of industrialised products the mechanised business and office equipments produced by Olivetti were exhibited, both for the formal appeal as well as for the efficiency of the engineering. Similarly, the Innocenti Lambretta motor scooter was chosen because it married the effectiveness of its design with the characteristics of the Italian landscape, while the Robbiati espresso coffee machine “which produces that nectar of all coffees", appealed more to the palate than the eye."
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