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Thursday 10 November 2016

Earliest proof of marketing of "Atomic" trademarked espresso machine in Australia - 1958!!!

I have been fighting with myself and my preconceived ideas since the start of my research, everyday.

And albeit all the facts i have found over the years, there is always a little mistrusting voice about "stories" from Australia and a particular reseller.

For me, facts have a high Status. It freed from useless discussions.

I was re-reading what was documented in ATMO (Australian Trademark Office) 12, 64 and 98.






You'll notice some words or dates come more often than others:
ATOMIC, NOTARAS, ROBBIATI1965, COFFEE MACHINE

I visited the website of Bon Trading Co. and read this:


"proud of our role in introducing the ATOMIC®"???

*****
The following articles date for the first one: June 3, 1958
the second: September 2, 1958





(you will have recognised the 
A.&M.G. SASSOON  - British made -  
"ATOMIC" Espresso coffee maker Standard Model with Jug lid)

1958!!!

That's 6 years before the first found advert from Bon Trading:

(you will have recognised the 
A.&M.G. SASSOON  - British made -  "ATOMIC" Espresso coffee maker Capuccino Model)

It was a pleasant surprise to discover that ATMO also means:

ACCORDING TO MY OPINION

Recently, I was reminded by a famous website thread moderator that everyone has the right to have an opinion.
Yes.

Apart from me, i keep to my facts.

1 comment:

Lucio Del Piccolo said...

This was funny, and sad in the meantime.
thank you!