Leaflets

Leaflet / Manual / Booklet / Bedienungsanleitung / Manuel d'utilisation :

Thursday, 4 August 2011

1st Auction for a Brevetti Robbiati "Martian Electric Express"...



How can you separate yourself from such a design piece?


The auction is taking place on Wednesday the 17th of August 2011, at 6 pm in Sydney (Australia) at the auction house Shapiro, 162 Queen Street, Woollhara, 2025.


Viewing for people on site from Saturday the 6th until auction date from 11am till 5pm.


http://shapiro.com.au/lots/giordano-robbiati-10552/


Enquiries to be made per phone: 02 9326 1588
or email: info@shapiro.com.au
 Click here to Download a Bid Form

A unique chance to add this prestige object to your collection.

I was planning to talk about this coffee machine much later on this blog but can't miss the opportunity.

Just a few facts.

These machines "Martian electric express" (just to state their real name) were manufactured in Novate Milanese, a small town in the suburbs of Milan, in Giordano Robbiati's business "Brevetti Robbiati".

The patent number 548481 is a complete mystery. (Patent numbers were 5 digits in Italy in the 50s... so where has it been patented?)
In the italian databank, you'll find it dated 1988...


In the U.S.A. , an application number in 1934...


The Italian "ornamentale" patent number for this coffee machine is 59069 and is dated 4th of February 1956.

I do not agree with the auctioneers on the denomination "prototype".

These coffee machines "Martian Electric Expresss", of which 3 different variations exist, were commercialized in the U.K. by A.&M.G. Sassoon as soon as 1957.

In the Unites States, you could purchase them in 2 department stores - "Lord and Taylor" and "Altman's" in New York City for the price of $130 in 1957.


The fact that there are so few remaining examples reflects their purpose at that time:
They were not made for domestic use.

Mr. Robbiati saw their use in various settlements: offices, clubs, colleges, convents, inns, restaurants, hotels, hospitals, embassies, consulates... 

... but not only... with its 18 cups capacity, he thought it would also suit - What else? -  large families...  We're in Italy, right?


Best of luck for the auction!!!

A beautiful machine indeed... (sigh)



No comments: